Our creative team was approached by Sealane Inshore, a leading marine engineering and commercial diving contractor. They required an updated identity and website to reflect their strong position in a specialist, trust-driven marketplace.

We worked closely with the Sealane team to develop a refreshed brand, build a new WordPress website, and launch a focused SEO campaign targeting national ports and marine operators across the North East. The result is a digital presence that reflects their expertise, supports lead generation, and strengthens client confidence.

The site now acts as a key marketing tool for Sealane – described by the team as a “flag flyer” for the company – with both existing and prospective clients commenting positively on its clarity and impact.

The Challenge

Sealane operate within a highly technical industry where reliability, accreditation, and professional presentation are essential. Their previous branding and website didn’t fully communicate their experience, service range, or regional coverage across the Port of Tyne, Port of Sunderland, River Tees, and Port of Blyth.

Core objectives:

• Create a professional identity that conveys technical competence and safety.
• Build a responsive, easy-to-update website with strong visual appeal.
• Improve search visibility for service – and location-based queries related to ports and marine operations.
• Support lead generation from commercial clients and contractors across the North East.

Logo & Brand

Goal: Develop a refreshed brand identity that is strong, recognisable, and adaptable across all mediums.

Our approach:

• Created a bold, modern logo that draws on maritime and engineering themes.
• Established a flexible brand palette and typography system suited for digital and physical applications – from vessels and equipment to stationery and signage.
• Delivered brand guidelines to ensure consistency across future marketing materials.
• Produced logo variations (full colour, mono, reversed) for versatile use.

Impact:
The new identity delivers a sense of confidence and precision, aligning perfectly with Sealane’s reputation for quality and safety in marine engineering.

Web Design & Development

Goal: Build a fast, responsive, and future-proof website to showcase Sealane’s specialist work.

Our approach:

• Designed and developed a custom WordPress website, giving the team full control through an intuitive CMS.
• Focused on clean structure and visual storytelling using professional project photography.
• Implemented flexible page templates for services, projects, and accreditations.
• Integrated key contact information and accreditations across the site for trust and compliance visibility.
• Optimised for all devices — desktop, tablet, and mobile — with a strong focus on speed and accessibility.

Impact:
The website now serves as a central marketing hub for Sealane. The team can easily publish new project case studies and imagery, helping them demonstrate capability and build authority when tendering for new contracts.

SEO Campaign

Goal: Improve organic visibility and inbound enquiries from clients operating in and around the region’s major ports.

Our approach:

1. Keyword & competitor analysis – identified industry-specific and location-based keywords and phrases.
2. On-page optimisation – implemented clear meta data, structured headings, internal linking, and rich imagery with SEO-optimised text.
3. Local SEO – strengthened presence for port-related searches and optimised Google Business Profile details for South Shields and surrounding areas.
4. Technical SEO – improved site speed, structure, and mobile usability for better crawl efficiency.
5. Ongoing performance monitoring – periodic keyword tracking and reactive content refinement to sustain ranking growth.

Results:
Sealane now ranks for a wide range of industry-specific and port-related keywords, resulting in a noticeable increase in both volume and quality of enquiries – with larger projects and new client relationships originating directly from organic search.

Outcome

Sealane Inshore’s new brand and website accurately represent their professionalism, experience, and capability within the UK’s marine engineering sector.

The WordPress CMS enables quick content updates, the site performs strongly across all devices, and the SEO campaign has delivered tangible business impact – stronger visibility, larger enquiries, and a growing presence across the North East and national ports.