HLA Services is a well-established, privately owned multidisciplined commercial service company operating across the North East. They approached us to modernise their website, improve search visibility, and ensure all marketing materials reflected their professional identity.

We worked closely with the HLA team to design a responsive WordPress website, launch a targeted SEO campaign, and develop a suite of print and marketing collateral consistent with the brand identity. The result is a cohesive digital and physical presence that strengthens their reputation and helps generate new business leads.

The Challenge

HLA Services operate in a competitive market where trust, professionalism, and clarity of service offering are critical. Their previous digital and print presence needed modernisation to reflect the quality and scale of their operations.

Core objectives:

• Build a professional, modern brand presence across both digital and print channels.
• Launch a responsive website optimised for user experience and lead generation.
• Improve visibility in search engines for facilities management services across Newcastle, Carlisle, and wider North East.
• Ensure all print literature (brochures, leaflets, banners, ads) reinforced the new identity.

Brand & Print Collateral

Goal: Provide a consistent, professional identity for all marketing channels.

Our approach:

• Refreshed brand guidelines to define logo use, typography, and colour palette.
• Designed and delivered print materials including brochures, folders, leaflets, print ads, and pull-up banners.
• Ensured all materials were cohesive and reflected the professionalism and reliability of HLA Services.

Impact:
The refreshed branding reinforced HLA Services’ position as a trusted facilities management provider and ensured a unified look across all physical and digital touchpoints.

Web Design & Development

Goal: Create a modern, responsive website to showcase services and support lead generation.

Our approach:

• Developed a custom WordPress website with an easy-to-use CMS for quick updates.
• Designed pages to clearly present HLA’s services, locations, and sectors served.
• Built a responsive layout optimised for desktop, tablet, and mobile users.
• Incorporated professional imagery of HLA staff and projects to communicate competence and reliability.
• Highlighted key service areas and contact information prominently to drive enquiries.

Impact:
The new website provides HLA Services with a central digital hub to attract clients, showcase services, and strengthen credibility. Its responsive design ensures a consistent experience for all users, whether visiting on a mobile device or desktop.

SEO Campaign

Goal: Increase online visibility for HLA’s services in Newcastle, Carlisle, Leeds, and across the North East.

Our approach:

1. Keyword research — identified relevant local search terms such as:
   • Air Conditioning North East
   • LEV Newcastle
   • Commercial Catering Equipment
2. On-page optimisation – implemented keyword-rich headings, meta titles, descriptions, and image alt text.
3. Local SEO – optimised location pages, Google Business Profile information, and structured NAP data.
4. Technical SEO – improved page speed, mobile usability, and crawl efficiency to ensure high rankings.
5. Content strategy – guidance for service pages and blog updates to maintain visibility and attract relevant enquiries.

Results:
HLA Services now ranks for a range of industry-specific and location-based keywords. The business has reported an increase in both enquiry volume and the size/value of projects, demonstrating the impact of the digital and SEO improvements.

Video Shorts for Social Media

Goal: Prompt HLA’s services and Increase online visibility through professional short-form social content.

Our approach:

• Animation and visual interest coving a featured service.
• Family feel to cover all services and associated brand colour for that service
• Edited a series of short video clips optimised for use on social media platforms

Impact:
The video content provides HLA with a powerful promotional tool that builds trust and reinforces expertise. The social shorts extend their reach to new audiences, improving brand awareness and engagement across online channels.

Outcome

HLA Services now benefits from a modern, professional identity, a responsive WordPress website, and an SEO campaign targeted at North East.

The combination of digital and print work ensures a cohesive presentation, helping the team generate new enquiries, improve credibility with clients, and maintain a strong presence across Newcastle and surrounding areas.